Blog Archives
Topsy Changes the Twitter Scene Yet again – by Sean Poirier (Intern)
Topsy, a company that wanted to change the way consumers surf the web, has proved to be a major innovator in the Twitter community. The ability to search tweets is an extremely valuable tool, especially for marketers. Whether you are a company searching to see how hashtags are used, or you want to see which part of the country is particularly excited about a certain product, the ability to access this information is priceless. We currently use Topsy at KRT to analyze Twitter for some of our clients, including Airship Ventures (See graphic below).
We recently monitored Topsy for Airship Ventures’ #ZeppMe tweetup in Long Beach.
Topsy Analytics Pro (see example below), which was announced this week, is a new service that will allow marketers and brands to access a huge amount of data on Twitter. What does this mean? Companies will be able to monitor and keep tabs on the popularity of a word, hashtag or trend over a period of time. “Access to this quantity of data, and Topsy’s ability to process and store tweets going back several years, will create a valuable product for businesses,” said Topsy Vice President Jamie de Guerre.
One School’s Quest for Social-Marketing Success
Oregon State University (OSU) has always thought of itself as a place with a purpose — making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond.
Last year, OSU launched a social marketing campaign to rebrand itself. OSU felt the school had a rural and “out of date” image, and the goal was to rebrand itself as a forward thinking, innovative, socially conscious campus working towards solutions on a global level. By doing this, the hope was not only to update their image, but also to boost enrollment. OSU was successful.
In addition to having presence on major social-networking sites, they took a very holistic approach by empowering students, alumni and community members to make videos showing how they contribute to their community and beyond.
These efforts were how the “Powered By Orange” was born. “Powered By Orange” is a network of alumni, students, faculty, staff and friends all committing to making a positive impact on the community, the economy and the environment. Check out their 100+ videos on their YouTube Channel.
To learn more and read the entire article, click here.
