Blog Archives
Ready for a Mobile Site?
As much as just a few years ago most businesses were not offering mobile-friendly website versions for the on-the-go cell phone users. While it was considered a “nice to have” feature, not many business were willing to invest in the dollars.
But things have changed – rapidly. In fact mobile web browsing is not just a quick passing fad; it has actually become a necessity for consumers.
Below is some interesting data from pingdom.com showing how mobile use varies between different parts of the world.
Before you start to build out a mobile site, you have to consider the overall user experience. You don’t want people to get to your site and instantly leave. Most people will leave a mobile site if they are unable to navigate easily and find what they are looking for.
Loews Hotels is a great example. They recently were awarded the 2012 Mobile-Web Award by the Web Marketing Association.
Click here to view their award-winning creative
It’s not easy to make your site mobile-ready and to make it work successfully. If you have the resources and the budget, that’s the first step, however, there are various options that have to be considered. You have to rethink everything – from the design, content and links, to the navigation and user experience.
Click here to read more and tips on how to create mobile website
2012 Summer Olympics: 50% Will View Online and Watch All Day
The Summer Olympics Games are right around the corner, and more and more people are viewing the Olympics from their smartphones, laptops and tablets verses at home watching it on TV.
“The number of viewers in the U.S. is likely to top the 211 million who watched the 2008 Beijing games online per Adweek citing Nielsen data”.
It’s crazy to think about all the people who have access to mobile applications and with the quality of video becoming even better these days; videos are giving people more ways to watch the Olympics remotely. Whether people are at work, at the gym, the airport, a restaurant or virtually anywhere, they are able to access anything of interest at any time. I remember watching the games at home in high school with my parents over dinner and later in the evening catching the highlights from the events that happened during the day. Now, with online technology at our fingertips, we don’t have to miss any of our favorite events happening throughout the day.
Did you know that the most anticipated events include gymnastics at #1 followed by swimming/diving and track and field? What sporting event are you looking forward to watching?
To read more about this story, visit here.
Good design is good design, it doesn’t matter what media is being used
With the advance and popularization of digital media for mobile platform, lots of people are complaining about the difficulty to create in restricted spaces. As the German Typographer guru Erik Spiekermann explains, if you can create good design for print you can also design for mobile. You have to focus on the hierarchy of the content and highlight what is important.
Check out more from Spiekermann in the video below – “Typographic Design in the Digital Domain with Erik Spiekermann & Elliot Jay Stocks “
