The Summer Olympics Games are right around the corner, and more and more people are viewing the Olympics from their smartphones, laptops and tablets verses at home watching it on TV.
“The number of viewers in the U.S. is likely to top the 211 million who watched the 2008 Beijing games online per Adweek citing Nielsen data”.
It’s crazy to think about all the people who have access to mobile applications and with the quality of video becoming even better these days; videos are giving people more ways to watch the Olympics remotely. Whether people are at work, at the gym, the airport, a restaurant or virtually anywhere, they are able to access anything of interest at any time. I remember watching the games at home in high school with my parents over dinner and later in the evening catching the highlights from the events that happened during the day. Now, with online technology at our fingertips, we don’t have to miss any of our favorite events happening throughout the day.
Did you know that the most anticipated events include gymnastics at #1 followed by swimming/diving and track and field? What sporting event are you looking forward to watching?
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With the advance and popularization of digital media for mobile platform, lots of people are complaining about the difficulty to create in restricted spaces. As the German Typographer guru Erik Spiekermann explains, if you can create good design for print you can also design for mobile. You have to focus on the hierarchy of the content and highlight what is important.
Check out more from Spiekermann in the video below – “Typographic Design in the Digital Domain with Erik Spiekermann & Elliot Jay Stocks “