Most marketing professionals would agree — there isn’t anything much more important than your brand because it’s your face to the outside world. As far as what you need to know to help shape and maintain your brand, Landor, the brand strategy firm responsible for creating the image for a number of our clients, including Procter & Gamble and John Deere, provides a look at current trends in branding with a series of articles and videos, including gamification, brand purpose, Asian luxury, packaging, data, China and design.
I think that the following five are the most relevant for the balance of this year and into 2014.
Photo Credit: Landor Associates
Gamification is poised to be as important this year as social and mobile were in the past, according to Jason Bice, Landor’s senior manager of verbal branding. “Gamification could be considered the third component of a new ‘holy trinity’ of digital marketing,” Bice says. The question that all small-business owners must ask is: How do I turn a virtual achievement in a real one?
Find out the answer and more about Bice’s take on Gamification here.
Wikipedia describes graphic design as “…a creative process—most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, sign makers, etc.)—undertaken in order to convey a specific message (or messages) to a targeted audience”. That simple description fits, until you realize how much more graphic design influences our lives. Design surrounds us to the point that it’s often overlooked. The only place where you might not see graphic design would be on the final pitch to the summit of K2, but even in such a wild desolate landscape, there’s that Patagonia or North Face logo emblazoned on the front your climbing partner’s jacket. As Debbie Millman, brand consultant and president of Design Sterling Brands, states: “We use graphic design to pay our bills, to get married, we use graphic design to get divorced. We use graphic design in every single aspect of human life…”
Here at KRT, we use graphic design in all aspects of our marketing solutions for our clients – from simple online marketing to product logos to multi-page corporate brochures. The final design is a result of carefully understanding the message to be conveyed, and creatively communicating it to be informative and impactful.
This “PBS Off Book” presentation looks into the world of graphic design and how it affects the world around us. Let us know how we can help to make your message, services or products more impactful.
What does Bourbon Street, branding, a hip-hop President, and beignets all have in common? They were all a part of the American Marketing Association’s Symposium for the Marketing of Higher Education conference in New Orleans! Since my work in the higher education space has increased over the past few years, I was really interested in learning about the industry specific trends from some of the most innovative marketers out there! What better way to capture all of the great information that I learned than highlight reel of my favorite tweets from the conference.
First, congratulations to the top conference tweet of the event:
Today, more than 50 million Americans have student loans, which is more than people on Medicare. The value of education is under pressure now more than ever. Institutions must prove their value to prospective student to get ahead.
One of my friends surprised me with tickets to a sold out Jason Aldean concert. Personally, I’m not a big country fan, but I thought it would be fun to go. Since I want to fit in with the crowd, I thought I would shop for a great pair of cowgirl boots.
The first place I always start my shopping endeavors is Google. So, I logged on and typed “cowgirl boots” and came across various western sites. At first I was skeptical to purchasing boots online, but I figured I would save myself some time in doing so. Most of the sites I came across carried the same boots and around the same prices but one site stood out to me more than the others. Why? The site was user friendly because it broke down the boots into categories i.e. by color, brand, style, etc.
Steven Krug, a conversion guru, provides a few key insights on the best user experience practices:
1. Motivate users by reducing the options available, or create categories on your site that break large groups of products into smaller groups.
2. Don’t make users think. Think about your consumer and make it as easy and clear for a purchase as possible.
A business owner depends heavily on the revenue generated from ecommerce (buying and selling of products over the Internet). These simple best practices should be implemented for the ultimate user experience. From a strategic standpoint, doesn’t logic suggest that consumers want options? Organizing a website by various categories, may not seem like the best plan of attack, but then again it made the experience easier for me, and what motivated me to buy my fabulous new cowgirl boots.