Google announced last week that it has teamed up with the delicious Nestle candy bar KitKat due to the fact that it has named the Android smartphone operating system after the chocolate-covered wafer treat. What a dream partnership!
Photo credit: AdvertisingAge: Google Names Android Version KitKat, But No Cash Exchanged
Most of us here at KRT are not Android users, we’re more iPhone people, but I couldn’t help but be thrilled to see the collaboration from both companies on the marketing campaign.
KitKat takes it a step further than Google. Google now has a statute of the KitKat Android guy at their corporate headquarters. KitKat revamped its website and created a promotional video entitled “Anrdoid KitKat 4.4 – The future of confectionery.”
According to Android, “limited edition Android KitKat bars will be coming soon to a candy aisle near you. For a lucky few, your KitKat bar might contain a winning ticket for a new Nexus 7 tablet or Google Play credits.”
The partnership is a clever one to say the least and hopefully, Google will continue to work with larger brands to name its systems.
What marketing partnerships, past or present, do you think have been successful? Share below in the comments.
Most marketing professionals would agree — there isn’t anything much more important than your brand because it’s your face to the outside world. As far as what you need to know to help shape and maintain your brand, Landor, the brand strategy firm responsible for creating the image for a number of our clients, including Procter & Gamble and John Deere, provides a look at current trends in branding with a series of articles and videos, including gamification, brand purpose, Asian luxury, packaging, data, China and design.
I think that the following five are the most relevant for the balance of this year and into 2014.
Photo Credit: Landor Associates
Gamification is poised to be as important this year as social and mobile were in the past, according to Jason Bice, Landor’s senior manager of verbal branding. “Gamification could be considered the third component of a new ‘holy trinity’ of digital marketing,” Bice says. The question that all small-business owners must ask is: How do I turn a virtual achievement in a real one?
Find out the answer and more about Bice’s take on Gamification here.
Wikipedia describes graphic design as “…a creative process—most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, sign makers, etc.)—undertaken in order to convey a specific message (or messages) to a targeted audience”. That simple description fits, until you realize how much more graphic design influences our lives. Design surrounds us to the point that it’s often overlooked. The only place where you might not see graphic design would be on the final pitch to the summit of K2, but even in such a wild desolate landscape, there’s that Patagonia or North Face logo emblazoned on the front your climbing partner’s jacket. As Debbie Millman, brand consultant and president of Design Sterling Brands, states: “We use graphic design to pay our bills, to get married, we use graphic design to get divorced. We use graphic design in every single aspect of human life…”
Here at KRT, we use graphic design in all aspects of our marketing solutions for our clients – from simple online marketing to product logos to multi-page corporate brochures. The final design is a result of carefully understanding the message to be conveyed, and creatively communicating it to be informative and impactful.
This “PBS Off Book” presentation looks into the world of graphic design and how it affects the world around us. Let us know how we can help to make your message, services or products more impactful.
What does Bourbon Street, branding, a hip-hop President, and beignets all have in common? They were all a part of the American Marketing Association’s Symposium for the Marketing of Higher Education conference in New Orleans! Since my work in the higher education space has increased over the past few years, I was really interested in learning about the industry specific trends from some of the most innovative marketers out there! What better way to capture all of the great information that I learned than highlight reel of my favorite tweets from the conference.
First, congratulations to the top conference tweet of the event:
Today, more than 50 million Americans have student loans, which is more than people on Medicare. The value of education is under pressure now more than ever. Institutions must prove their value to prospective student to get ahead.