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Logos are everywhere. From the moment we wake-up to the time we turn off the lights to head off to bed, you‘ll probably be exposed to hundreds of brand logos throughout the day. One blogger recorded seeing 33 logos in the first 33 minutes after waking up: http://www.logodesignlove.com/33-logos-in-33-minutes  Just sitting here at my desk, I counted 12 brands on various products. The competition for brand recognition is fierce! There are a lot of factors that can make one logo standout over another. A simple but unique design, free of noise and clutter, is usually the best solution. It also needs to convey what the brand is all about. Of course, trying to achieve those goals is difficult. The great American graphic designer Paul Rand once said: “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated”.

I recently came across this cute video posted by logo designer Adam Ladd. He showed his five-year old daughter various brand marks to get her reaction and commentary. It’s surprising how many she correctly identified. Even from a young age, we begin to associate images with a company or product. It’s hard to say whether her reactions were a result of good design or product exposure – probably both. How many logos do you think you’re exposed to in one day? What makes one logo more memorable over another?