Blog Archives
The Power of Social Media In Moore Oklahoma
After the devastating tornado hit Moore, Oklahoma on Monday killing dozens, many people were also left homeless with their belongings swept across the town (some up to 200 miles away).
One particular resident of a nearby community, Leslie Hagelberg, found a photograph near her mailbox (90 miles away from the tornado site) and quickly realized that this and other items appearing in her yard were those belonging to the tornado victims.
In an effort to get these valuables back in the hands of their owners, Leslie formed the Facebook group “OK Tornado Doc & Picture Recovery” to use the power of social media to reunite the tornado victims with their keepsakes. With the group membership approaching 12,000, you can find countless precious and irreplaceable family photos and documents that nearby residents have found….some of which have already been recognized by the owners!
“I’m just trying to help.
I couldn’t imagine losing my kids’ pictures”
Leslie Hagelberg told The Huffington Post.
Walk into 2013 with a BRAND new YOU!
Many of us enter the New Year with resolutions to lose weight, save money, take a trip, etc., but the truth is, most of us never stick to these resolutions. So, here’s my real challenge for the year – to get rid of empty resolutions, and focus on improving my personal “brand.”
I recently attended the “Dine with Alums” event at Saint Mary’s College, and the keynote speaker was Susan Chritton,.Ed.- she wrote the book, Personal Branding for Dummies in which she explains why branding is so important for corporations, celebrities, and ourselves. (Did I mention that she is a Saint Mary’s alumna?) According to Chritton, branding helps position us for success through image transformation and self-prominence.
Here are ten cool tips from Chritton’s book to help you build your personal brand:
Who Still Reads the Newspaper? The Relevance of Print Advertising in the Growing World of Internet Marketing
In this day and age, it takes a certain skill to grab the attention of readers and passersby in our bustling lives. With so many things working against the future of classified print advertising such as social media, it is more important than ever to know how to maximize your reach for potential candidates in print media. We at KRT continue to place ads for our clients.
10 Examples of Social Recruiting using Facebook
For a while now, HR departments have adopted Social Media for recruitment. When you think of Social Recruiting, LinkedIn automatically comes to mind. Indeed, LinkedIn is the most popular Social Channel used for talent acquisition (see infographic at the bottom of this post). However, using Facebook as a social media recruitment tool is growing in popularity.
Since the Facebook job search feature will be launching soon, I thought it might be helpful to highlight a few examples from companies that have integrated Facebook into their recruitment marketing strategies.
Top 10 Facebook Recruitment Strategies
1- Heroes Work Here
An initiative from Walt Disney Company on their careers Facebook page where they highlight the veterans that work for the company. That shows they value Veterans recruitment.
2- Promoting Referrals
We all know how important referrals are for talent acquisition – DaVita takes it to Facebook reminding the existing workforce to refer their friends. Can the design be a bit better and effective? Yes! – but the idea is there.
It’s Summer Time…Is YOUR POOL Ready?
Ahhhh,…..Summer, a time where many people enjoy the benefits of having a pool. What? YOU don’t have a pool, well the time is NOW to get yours up and running. I am talking about your Candidate POOL of course.
The recruiting industry’s abuzz with social recruiting, but what about Talent Pools? A talent pool is exactly like it sounds… it is a puddle of job seekers and potential candidates who are eager, interested, and open to hear about your company’s job openings and career opportunities. When brought together in your organization’s online community, you have yourself a talent pool in which to engage, inform and court potential candidates.
Facebook Ch-Ch-Changes…It’s Kind of a Big Deal!
Change is good, right? HECK YES! This week, Facebook announced a number of changes that affect businesses. Here’s the quick and dirty report of what you’ll need to know!
Timeline for Businesses:
Ready, set, time to get creative! In efforts to make pages more engaging and social, Facebook announced that all Fan Pages will covert to the Timeline format by March 30th. Just think of all the great things you can do with that big juicy cover photo (no advertising or promotions allowed). There are many changes that come along with the new format that you should be aware of, most notably, we will see the extinction of “Landing Pages.” There are however, MANY great new features. Check out this article from HyperArt that summarizes all the changes and answers the most frequently asked questions.
A Couple Unique Ways Companies are Taking Advantage of Facebook
1. KLM Royal Dutch Airlines – ‘Social Seating’
In December of 2011, KLM announced that they are going to launch an additional service for their passengers, allowing them to choose their seating partner through Facebook. So, whether you are trying to do some in-air networking or trying to find your next date, KLM will now allow you to opt in via Facebook and see who else is flying.
Learn more here: Huffington Post
2. Kickstarter, Inc. – ‘Fund & Follow Creativity’
Have an idea but don’t have the money to make it come to life? Kickstarter has helped everyone from striving garage bands produce their first albums to funding start-up companies that have nothing but an idea. Kickstarter has become “the world’s largest funding platform for creative projects.” The Kickstarter Social App makes it easy for you to promote your project through Facebook.
Learn more here: Crunch Base
At KRT Marketing, we know that 2012 has in-store many new opportunities in Social Media. Every company, no matter how small or big, can take advantage of all the different opportunities Social Media has to offer. Still not sure? Give us a call and our Social Media experts would be more than happy to discuss some cool new features Facebook provides for businesses.
