Posted by Nicole Morris
After the devastating tornado hit Moore, Oklahoma on Monday killing dozens, many people were also left homeless with their belongings swept across the town (some up to 200 miles away).
One particular resident of a nearby community, Leslie Hagelberg, found a photograph near her mailbox (90 miles away from the tornado site) and quickly realized that this and other items appearing in her yard were those belonging to the tornado victims.
In an effort to get these valuables back in the hands of their owners, Leslie formed the Facebook group “OK Tornado Doc & Picture Recovery” to use the power of social media to reunite the tornado victims with their keepsakes. With the group membership approaching 12,000, you can find countless precious and irreplaceable family photos and documents that nearby residents have found….some of which have already been recognized by the owners!
“I’m just trying to help.
I couldn’t imagine losing my kids’ pictures”
Leslie Hagelberg told The Huffington Post.
Posted by Nathalie Cano
It’s no surprise that I am obsessed with the game of baseball, not just the San Francisco Giants. As a Social Media Manager, it’s my job to assist with research and content development for our clients. With that in mind, I am constantly researching what other companies are doing in the social media sphere in terms of recruitment, but not necessarily how it relates to the HR side of the company.
With football season being over, and basketball entering the second half of the season, my favorite sport is returning with spring training kicking off last weekend in Arizona and Florida. So, how can baseball teams “recruit” fans back to enjoying America’s greatest past time?
Who Still Reads the Newspaper? The Relevance of Print Advertising in the Growing World of Internet Marketing
Posted by Sean Poirier
In this day and age, it takes a certain skill to grab the attention of readers and passersby in our bustling lives. With so many things working against the future of classified print advertising such as social media, it is more important than ever to know how to maximize your reach for potential candidates in print media. We at KRT continue to place ads for our clients.
Posted by Adriana Kevill (@AdrianaK)
For a while now, HR departments have adopted Social Media for recruitment. When you think of Social Recruiting, LinkedIn automatically comes to mind. Indeed, LinkedIn is the most popular Social Channel used for talent acquisition (see infographic at the bottom of this post). However, using Facebook as a social media recruitment tool is growing in popularity.
Since the Facebook job search feature will be launching soon, I thought it might be helpful to highlight a few examples from companies that have integrated Facebook into their recruitment marketing strategies.
Top 10 Facebook Recruitment Strategies
An initiative from Walt Disney Company on their careers Facebook page where they highlight the veterans that work for the company. That shows they value Veterans recruitment.
We all know how important referrals are for talent acquisition – DaVita takes it to Facebook reminding the existing workforce to refer their friends. Can the design be a bit better and effective? Yes! – but the idea is there.
Posted by Michelle Sargent
Ahhhh,…..Summer, a time where many people enjoy the benefits of having a pool. What? YOU don’t have a pool, well the time is NOW to get yours up and running. I am talking about your Candidate POOL of course.
The recruiting industry’s abuzz with social recruiting, but what about Talent Pools? A talent pool is exactly like it sounds… it is a puddle of job seekers and potential candidates who are eager, interested, and open to hear about your company’s job openings and career opportunities. When brought together in your organization’s online community, you have yourself a talent pool in which to engage, inform and court potential candidates.
Posted by Erik Rivas
Could it be true? Does Facebook have a team of engineers working on creating a search engine to compete with their rival, Google? It would not surprise me that they would. After all, in 2011 Google launched their own Social Network, Google+, and there was no doubt that they had all the intentions of competing with Facebook. Is it time for Facebook to push back? I know I am on Facebook all the time and one less step to “Google” something would be convenient.
What would this mean for advertisers? How would this impact Facebook marketing? These are the questions we ask ourselves at KRT Marketing to stay ahead of the game. We would love to hear your opinions about this. Would you “Facebook it” instead of “Google it”?
Learn more about this topic at Mashable.com:
Posted by Nathalie Cano
Recently the Social Media department made an executive decision at KRT and decided that it would be best if we posted on Twitter three times a day. There’s three of us, four if you count the intern, that handle Social Media for clients, so it would make sense that we were using it as a company and not just personally. This goes for this blog, in which I’ve set up a schedule to have everyone in the office update the blog every Friday when it’s their turn. While trying to brainstorm about what I wanted to update the blog about, I found a great tweet from a well-know PR agency and it inspired me to read an article about training employees to handle Social Media.
Ragan.com, is one of my favorite websites, in fact I subscribe to their PR Daily e-newsletters and often that becomes my source for my daily tweet over at KRTweet. The article “Infographic: How to train employees to handle social media” offers insight on how to best assist employees when it comes to teaching them about Social Media. I found it insightful since my generation has grown up using Myspace, Facebook, Twitter, etc. and then there are older generations who have no idea what it means when someone mentions Social Media. We have a mix group in the office, but everyone understands the concept and uses Social Media in one way or another.
Editorial Assistant for Ragan.com, Kristin Piombino, offers some advice in the article when it comes to training employees in Social Media,” for example, employees who didn’t grow up with social media but understand it should focus on learning the platforms the company wants to use and brainstorming ways to engage on them. Digital contrarians, or those who believe social media is a fad, should learn how social platforms work and how they can help a company.”
Check out the infograph from Mindflash for some additional insight on how to train employees when it comes to the implementation of Social Media.
Posted by Mona Tawakali
Change is good, right? HECK YES! This week, Facebook announced a number of changes that affect businesses. Here’s the quick and dirty report of what you’ll need to know!
Timeline for Businesses:
Ready, set, time to get creative! In efforts to make pages more engaging and social, Facebook announced that all Fan Pages will covert to the Timeline format by March 30th. Just think of all the great things you can do with that big juicy cover photo (no advertising or promotions allowed). There are many changes that come along with the new format that you should be aware of, most notably, we will see the extinction of “Landing Pages.” There are however, MANY great new features. Check out this article from HyperArt that summarizes all the changes and answers the most frequently asked questions.
Posted by Erik Rivas
1. KLM Royal Dutch Airlines – ‘Social Seating’
In December of 2011, KLM announced that they are going to launch an additional service for their passengers, allowing them to choose their seating partner through Facebook. So, whether you are trying to do some in-air networking or trying to find your next date, KLM will now allow you to opt in via Facebook and see who else is flying.
Learn more here: Huffington Post
Have an idea but don’t have the money to make it come to life? Kickstarter has helped everyone from striving garage bands produce their first albums to funding start-up companies that have nothing but an idea. Kickstarter has become “the world’s largest funding platform for creative projects.” The Kickstarter Social App makes it easy for you to promote your project through Facebook.
Learn more here: Crunch Base
At KRT Marketing, we know that 2012 has in-store many new opportunities in Social Media. Every company, no matter how small or big, can take advantage of all the different opportunities Social Media has to offer. Still not sure? Give us a call and our Social Media experts would be more than happy to discuss some cool new features Facebook provides for businesses.
Tags: Companies Using Facebook, Companies using Social Media, facebook, Facebook for Businesses, kickstarter, KLM, klm royal dutch, klm royal dutch airlines, royal dutch airlines, Social Media, Social Media Agency, Social Media for Businesses, Social Media Strategy, Social Seating, Unique Facebook, Unique Facebook Strategies