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New Zip Code Targeting Capabilities by Facebook
As we continue to use Facebook advertising as an essential tool in both traditional and recruitment marketing, we now have an added layer of targeting available to find that perfect candidate! Facebook has released the ability to target users by specific zip codes as opposed to the greater geographical areas (i.e. greater Los Angeles area) only offered until now. This added layer of targeting increases the effectiveness of your campaign as it allows you to more accurately reach your specific audience.
To read more about this new feature, please visit: http://mashable.com/2011/08/11/facebook-ads-zip-code/
