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Facebook Ch-Ch-Changes…It’s Kind of a Big Deal!
Change is good, right? HECK YES! This week, Facebook announced a number of changes that affect businesses. Here’s the quick and dirty report of what you’ll need to know!
Timeline for Businesses:
Ready, set, time to get creative! In efforts to make pages more engaging and social, Facebook announced that all Fan Pages will covert to the Timeline format by March 30th. Just think of all the great things you can do with that big juicy cover photo (no advertising or promotions allowed). There are many changes that come along with the new format that you should be aware of, most notably, we will see the extinction of “Landing Pages.” There are however, MANY great new features. Check out this article from HyperArt that summarizes all the changes and answers the most frequently asked questions.
Facebook Timeline – online scrapbook of user’s life
On Thursday, Sept. 22, Facebook announced what is called “Timeline” at F8, their annual conference, which brings together the developers, entrepreneurs and innovators who are building a more social web. As part of the generation that helped Facebook come to fruition, I’ve seen this social media channel grow into a phenomenon that was at one time an exclusive website for college students only. It then launched into a platform that anyone could use, as it became an open platform that gave a person a voice online.
I decided to tune into F8 the next day, which was streaming live online. I took interest in one speaker, Chris Cox, vice president of product at Facebook. Cox took me on an adventure through the new interface of Facebook. He introduced me to what was now called the “Timeline.”
The Timeline allows me to see my Facebook page as if it were a scrapbook. Cox showcased his wedding as his example to the audience at the conference. He told the story of how his friends and family that attended took photos and then uploaded them to Facebook on a certain date. Then Cox took everyone through the process of planning a wedding. From liking new music artists on Facebook in order to find the perfect wedding song, to liking new businesses that would play an intricate role in the rings, dress, tux, catering and more. All the information (liking new pages, photos, music, etc.) in the end would be grouped together by month, date and year and be on his Timeline so that he would always remember the stress yet bliss of his wedding.
