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Recruiting on Facebook: New Ad Targeting Options
Facebook Advertising for recruitment has become an integral part of recruitment advertising strategies across the board. Why has the field of recruitment gravitated towards Facebook advertising so quickly? The reason is twofold.
Why Recruiters use Facebook Ads:
- The insanely high volume of traffic (approx. 152.4M visitors / month)
- The unique targeting options it offers to advertisers.
And with the recent release of “Partner Categories” targeting, Facebook has taken it’s ad targeting to a whole new level.
Facebook’s New Ad Targeting
By combining both online and offline consumer behavior data (courtesy of Acxiom, Epsilon, and Datalogix), Facebook developed over 500 unique groups of Facebook users. Each represents an audience segment based on demographics, psycho-graphics, spending patterns, and everything in between as Facebook Ad targeting options. As a result, over one billion Facebook users are broken down into simple, highly targeted audiences.
How Will This Impact Recruitment Advertising?
New Zip Code Targeting Capabilities by Facebook
As we continue to use Facebook advertising as an essential tool in both traditional and recruitment marketing, we now have an added layer of targeting available to find that perfect candidate! Facebook has released the ability to target users by specific zip codes as opposed to the greater geographical areas (i.e. greater Los Angeles area) only offered until now. This added layer of targeting increases the effectiveness of your campaign as it allows you to more accurately reach your specific audience.
To read more about this new feature, please visit:
http://mashable.com/2011/08/11/facebook-ads-zip-code/
