Blog Archives
Typefaces are not toys, they’re tools
Type is everywhere. In moving through our daily lives, we’re constantly being exposed to thousands of typefaces conveying messages, ideas, moods, and emotions. Here at KRT, whether we’re designing an ad for print or web, the selection of a particular typeface is an integral part of the creative process. In this short documentary by PBS Arts, six designers offer their insights as to why typography is important in their work.
