Anyone that’s a creative in the graphics/advertising/design field for any length of time has probably run into the request by SOMEONE to “make the logo bigger.” That request, along with “make better use of the white space,” has caused many designers to blurt out endless obscenities or fall to the floor writhing in agony. The pain is akin to being forced to use Comic Sans for every layout – forever. It’s not that we creatives want to downsize a company’s logo to a nano speck on the page or have all the copy positioned in one tiny corner in 2pt. Helvetica for the hell of it. It’s that we used our creative and aesthetic judgement to make a well balanced clean design that communicates well, only to have it junked-up, messed-up, cluttered, off-balance, noisy, sucky, effed up… you get the idea. “Bigger” or “more marketing content” usually isn’t better.
A few years ago, a video popped up on YouTube that illustrates the point well. It’s a spoof about what would happen if Microsoft designed the packaging for the Apple iPod. Who knows, maybe someday the popular design trend will be to “make the logo smaller”… nah, that’ll never happen… will it?
Type is everywhere. In moving through our daily lives, we’re constantly being exposed to thousands of typefaces conveying messages, ideas, moods, and emotions. Here at KRT, whether we’re designing an ad for print or web, the selection of a particular typeface is an integral part of the creative process. In this short documentary by PBS Arts, six designers offer their insights as to why typography is important in their work.
With digital democratization, design, photography and other creative professions have been vandalized and misjudged as a simple action to press buttons on a machine. Everybody today has been overexposed to visual stimuli; people tend to think they are experts in visual aesthetics. However, just because you see logos, magazines, billboards and posters everyday doesn’t make you an expert. Read the rest of this entry