Category Archives: Recruitment
Recruiting on Facebook: New Ad Targeting Options
Facebook Advertising for recruitment has become an integral part of recruitment advertising strategies across the board. Why has the field of recruitment gravitated towards Facebook advertising so quickly? The reason is twofold.
Why Recruiters use Facebook Ads:
- The insanely high volume of traffic (approx. 152.4M visitors / month)
- The unique targeting options it offers to advertisers.
And with the recent release of “Partner Categories” targeting, Facebook has taken it’s ad targeting to a whole new level.
Facebook’s New Ad Targeting
By combining both online and offline consumer behavior data (courtesy of Acxiom, Epsilon, and Datalogix), Facebook developed over 500 unique groups of Facebook users. Each represents an audience segment based on demographics, psycho-graphics, spending patterns, and everything in between as Facebook Ad targeting options. As a result, over one billion Facebook users are broken down into simple, highly targeted audiences.
How Will This Impact Recruitment Advertising?
7 Great Tips for Marketing Strategy and Building Your Brand
You don’t need the luck of the Irish to find the pot o’ gold this St. Patrick’s day. KRT is here to remind you about “The Seven Golden Rules of Marketing” that will help you get lucky when it comes to building a stronger brand.
The seven golden rules, provided by The Brand Factory, remind us that a strong marketing strategy is essential for a successful business. At KRT, we specialize in recruitment marketing, where we apply these “golden rules” to create a strong brand that candidates will gravitate to. Below are the 7 Golden Rules with a KRT twist:
- Highlight your uniqueness – Avoid talking about what it is you do. Focus more on what makes your services unique compared to your competitors. Instead of discussing what you offer, talk about how you offer it. You might have a special way of presenting clients’ accounts or a system of assessing their advertising needs. At KRT, we take an organized and creative approach that shows our clients exactly what kind of ROI they are getting from our vendors.
- Be consistent – Once you’ve presented your unique selling proposition (above), apply it! Don’t be tempted to leave old messages out there. New prospects can come to you from all kinds of ways – business card, website, phone call, newsletter, blog, print, online ads and so on. Read the rest of this entry
Did Someone Say “Spring Training”?
I know the first thing that popped into your mind was the excitement of baseball, the anticipation of the new season and the smell of ballpark snacks. What about “Spring Training” for your talent acquisition team?
Today’s media platforms are ever-changing and improving their tools to assist your recruitment teams in “catching” the most QUALIFIED applicants. Just like choosing a great ball team, you only want the “best of the best” to come to the tryouts or be screened for the application process.
We at KRT think that setting up trainings for your team is essential for a great recruiting season!
LINKEDIN
Depending up your level of comfort, LinkedIn has training for everyone! From showcasing your employment brand, to spicing up your recruiter profiles to turning your team into a recruitment machine, LinkedIn has the training to get your staff into pitch perfect shape! http://help.linkedin.com/app/answers/detail/a_id/530
INDEED
If you weren’t aware that you could get FREE access to Military personnel resumes, or any resumes in Canada or India, you haven’t been through a recent Indeed training. What are you waiting for? You’ll hit one out of the park with this training session. http://www.indeed.com/resumes
SOCIAL MEDIA
Wondering how to hit a home run with your Social Media recruitment plan? Let KRT’s Social Media experts join your team as a clutch hitter and train your team to hit one out of the park!
Contact KRT today to get you recruitment team ready to have a winning season!
Recruitment Playbook: Hiring insights and takeaways from the “Big Game”
As this Sunday’s BIG GAME fast approaches, I recalled an insightful article by recruitment industry “Hall of Famer,” Dr. John Sullivan, titled “10 Recruiting Lessons That You Can Learn From the Super Bowl.”
While the article is a few years old, Dr. Sullivan’s lessons that recruitment teams can learn from the Super Bowl, still ring true:
1) “Minor colleges” produce some of the best players on Super Bowl teams.
2) “Experience” isn’t required to become a Super Bowl head coach.
3) “Recruiting/draft systems” still need continuous improvement.
4) It takes organization-wide excellence to make the Super Bowl.
That’s what she (or he) said! – The importance of companies taking an active role on employer review sites.
This week’s news of Glassdoor receiving $20 Million in funding to expand internationally is confirmation that workplace review sites are becoming a permanent fixture in the recruitment landscape.
When you examine the vast amounts of traffic that these portals receive (i.e., Glassdoor, CareerBliss, Indeed Forum, etc.), employers can no longer turn a blind eye on what employees (past and present) are saying about them.
Mike Larsen penned a great article on ERE,”Anonymous Employer Reviews — Opportunity or Threat?”, that identified both the pros and cons that these sites present.
At KRT, we’ve worked with our clients to embrace these portals and have developed strategies to take an active role in monitoring reviews in real-time and, as appropriate, responding to comments. We firmly believe that companies need to demonstrate to candidates that they’re listening and engaging with what’s being said about them.
Additionally, we offer services to consolidate ALL feedback/reviews into a quarterly dashboard that categorizes content and ranks each post as positive, negative, or neutral. This report becomes an invaluable deliverable to present to senior management on what’s working — and what’s not — within their company — a report that’s certainly less bias than any internal surveys.
Contact a KRT representative today to discuss how we can assistance with managing your employment brand reputation.
10 Examples of Social Recruiting using Facebook
For a while now, HR departments have adopted Social Media for recruitment. When you think of Social Recruiting, LinkedIn automatically comes to mind. Indeed, LinkedIn is the most popular Social Channel used for talent acquisition (see infographic at the bottom of this post). However, using Facebook as a social media recruitment tool is growing in popularity.
Since the Facebook job search feature will be launching soon, I thought it might be helpful to highlight a few examples from companies that have integrated Facebook into their recruitment marketing strategies.
Top 10 Facebook Recruitment Strategies
1- Heroes Work Here
An initiative from Walt Disney Company on their careers Facebook page where they highlight the veterans that work for the company. That shows they value Veterans recruitment.
2- Promoting Referrals
We all know how important referrals are for talent acquisition – DaVita takes it to Facebook reminding the existing workforce to refer their friends. Can the design be a bit better and effective? Yes! – but the idea is there.
Mobile Optimizing Your Recruitment Strategy With SMS
When was the last time you were more than 10 feet away from your phone?
With 91% of U.S. mobile owners keeping their devices within reach at all times and 7.8 trillion SMS trillion messages being sent in 2011, It’s no wonder that 66% of U.S. marketers plan to spend between 1% and 24% of their 2012 digital budget on mobile, compared to 50% in 2011. (Sources: EMARKETER, 3/12/2012; Portio Research, 2012; CONVONIX, 04/17/2012)
While there are many ways companies can leverage mobile SMS advertising for their marketing needs, in this blog post I want to specifically focus on how recruitment HR professionals can leverage SMS into their recruitment strategies. The thought for many recruitment professionals of including any type of mobile advertising into their marketing plan seems too expensive and really far-fetched. While it’s definitely not cheap, it is a smart investment into the future of recruitment advertising.
Now with new mobile recruitment technology like Jibe, you can direct candidate from your text message to your career site and apply for a job straight from their phone.
Here are some other ideas that recruitment professionals can use to leverage mobile SMS advertising:
- Customer Relationship Management (CRM)
- Building Your Pipeline
- Brand Awareness
- Sending Job Alerts
- Promoting a Job Fair/ Event
- Sharing a Story
- Cross Promotion of Social Media Channels
- Can you think of anything else?
I’ve put together the info-graphic below to show you a visualization of how the SMS data gets setup, stored and used.
To learn more about SMS and how it might fit in with your company’s marketing strategy comment on this post or email us at info@krtmarketing.com
Making “Pinning” Winning – by Kelly Adachi (Intern)
Pinterest is on the rise. The new social media site offers a vast collection of images and video and allows users to create personalized virtual bulletin boards to share with friends. Pinterest has experienced rapid growth, reaching 10 million users faster than any site in history. In February 2012 it earned at average 1.36 million visitors every day, and the numbers continue to climb.
With this influx of activity, one wonders how to best utilize this new social media platform, especially for purposes other than sharing images related to top Pinterest topics like fashion and décor.
Job seekers have now begun using Pinterest to find employment and career tips and to post their resumes and interests. Companies have started to capitalize on this new emergence of career-related content on Pinterest, and have begun recruiting efforts on their company Pinterest pages.
Here are some tips for using Pinterest for recruiting:
- Use pins to promote company culture/values
- Build a pin board for each job
- Pin multimedia – not just images, but also video
- Include boards on relevant topics with material from outside sources, not just company content
- Relate Pinterest trends back to workplace (For example, you can connect professional attire to fashion, office locations to travel, etc.)
- Make sure to include many ways to connect with users – through links, repinning, comments, contests, etc. As with any social media site, it’s all about engagement!
One of my favorite examples of a company Pinterest page is GE. They have an array of boards on topics that would be interesting to both consumers and job seekers, including industry-related images as well as a glimpse into the GE workspace. They also encourage engagement via hashtags and a campaign called #GEInspiredMe, in which Pinterest users upload images that relate to GE and are able to see their images pinned up on the company’s official Pinterest page.
Some other favorites: Whole Foods, which showcases its company culture and lifestyle, and this whimsical job board for The New Traditionalists Furniture Company
LinkedIn Launches New Targeting Options for PPC Customers
As anticipated, LinkedIn finally launched 2 new targeting options on their Pay-Per-Click (PPC) platform.
NEW TARGETING
- School – This is still growing as many people still have yet to associate themselves with their schools on LinkedIn, so expect the estimated audience to be low. However, it is still a great targeting tool for campus wide targeting. Unfortunately, unlike Facebook, you can’t breakout targeting by year of graduation, expected year of graduation, Major, etc. (Atleast not yet…)
- Skill Sets – This was designed to make it easier for marketers to target people on LinkedIn with the skill sets needed for their product. For our recruitment & education clients, this additional targeting will allow us to target those niche skill sets required to fill a job or sign up for a higher education program.
Still have questions on how LinkedIn can help you in your recruitment/marketing efforts? Give us a call, tweet us @KRTweet, or email us anytime! socialmedia@krtmarketing.com
Source: LinkedIn Sales Representative
It’s Summer Time…Is YOUR POOL Ready?
Ahhhh,…..Summer, a time where many people enjoy the benefits of having a pool. What? YOU don’t have a pool, well the time is NOW to get yours up and running. I am talking about your Candidate POOL of course.
The recruiting industry’s abuzz with social recruiting, but what about Talent Pools? A talent pool is exactly like it sounds… it is a puddle of job seekers and potential candidates who are eager, interested, and open to hear about your company’s job openings and career opportunities. When brought together in your organization’s online community, you have yourself a talent pool in which to engage, inform and court potential candidates.
