Category Archives: Marketing
Ahhh, the age-old question, which are better recruits….active or passive candidates? Sourcing for passive candidates puts the recruiter in the driver’s seat. What’s the best way to find the strongest passive candidates, you ask? That is a great question with a very simple answer – compile and then source from your own talent pool of WARM CANDIDATES. A warm candidate is, at the very least, aware of your company’s employment brand. If you are lucky, you have captured potential warm candidates in an environment in which, you can communicate with them on a regular basis.
Keeping your talent pool warm is a little like dating. Your talent pool is your “little black book”, but, just because a person is in the little black book, it is not a guarantee that they will remember you. To keep candidates warm, you must stay in contact with them. Drop them a line every once in a while, show them the best of your employment brand, and keep them up on to date on what your organization is up to. Not all “first dates” turn into life-long relationships and instead, they take time to nurture and nudge along.
If you need help building your candidate pool and keep them warm, please contact KRT Marketing today.
When was the last time you were more than 10 feet away from your phone?
With 91% of U.S. mobile owners keeping their devices within reach at all times and 7.8 trillion SMS trillion messages being sent in 2011, It’s no wonder that 66% of U.S. marketers plan to spend between 1% and 24% of their 2012 digital budget on mobile, compared to 50% in 2011. (Sources: EMARKETER, 3/12/2012; Portio Research, 2012; CONVONIX, 04/17/2012)
While there are many ways companies can leverage mobile SMS advertising for their marketing needs, in this blog post I want to specifically focus on how recruitment HR professionals can leverage SMS into their recruitment strategies. The thought for many recruitment professionals of including any type of mobile advertising into their marketing plan seems too expensive and really far-fetched. While it’s definitely not cheap, it is a smart investment into the future of recruitment advertising.
Now with new mobile recruitment technology like Jibe, you can direct candidate from your text message to your career site and apply for a job straight from their phone.
Here are some other ideas that recruitment professionals can use to leverage mobile SMS advertising:
- Customer Relationship Management (CRM)
- Building Your Pipeline
- Brand Awareness
- Sending Job Alerts
- Promoting a Job Fair/ Event
- Sharing a Story
- Cross Promotion of Social Media Channels
- Can you think of anything else?
I’ve put together the info-graphic below to show you a visualization of how the SMS data gets setup, stored and used.
To learn more about SMS and how it might fit in with your company’s marketing strategy comment on this post or email us at email@example.com
One of my friends surprised me with tickets to a sold out Jason Aldean concert. Personally, I’m not a big country fan, but I thought it would be fun to go. Since I want to fit in with the crowd, I thought I would shop for a great pair of cowgirl boots.
The first place I always start my shopping endeavors is Google. So, I logged on and typed “cowgirl boots” and came across various western sites. At first I was skeptical to purchasing boots online, but I figured I would save myself some time in doing so. Most of the sites I came across carried the same boots and around the same prices but one site stood out to me more than the others. Why? The site was user friendly because it broke down the boots into categories i.e. by color, brand, style, etc.
Steven Krug, a conversion guru, provides a few key insights on the best user experience practices:
1. Motivate users by reducing the options available, or create categories on your site that break large groups of products into smaller groups.
2. Don’t make users think. Think about your consumer and make it as easy and clear for a purchase as possible.
A business owner depends heavily on the revenue generated from ecommerce (buying and selling of products over the Internet). These simple best practices should be implemented for the ultimate user experience. From a strategic standpoint, doesn’t logic suggest that consumers want options? Organizing a website by various categories, may not seem like the best plan of attack, but then again it made the experience easier for me, and what motivated me to buy my fabulous new cowgirl boots.
The Summer Olympics Games are right around the corner, and more and more people are viewing the Olympics from their smartphones, laptops and tablets verses at home watching it on TV.
“The number of viewers in the U.S. is likely to top the 211 million who watched the 2008 Beijing games online per Adweek citing Nielsen data”.
It’s crazy to think about all the people who have access to mobile applications and with the quality of video becoming even better these days; videos are giving people more ways to watch the Olympics remotely. Whether people are at work, at the gym, the airport, a restaurant or virtually anywhere, they are able to access anything of interest at any time. I remember watching the games at home in high school with my parents over dinner and later in the evening catching the highlights from the events that happened during the day. Now, with online technology at our fingertips, we don’t have to miss any of our favorite events happening throughout the day.
Did you know that the most anticipated events include gymnastics at #1 followed by swimming/diving and track and field? What sporting event are you looking forward to watching?
To read more about this story, visit here.
In my last post, I shared some of my thoughts over the advancements in Augmented Reality due primarily to the resolution of the new iPad screen. The quality and resolution brings an even greater dimension to the whole concept of AR.
This led me to think about how the devices we use can be enhanced by apps and technologies in use, in development or in the minds of developers around the globe.
I recently came across a series of ‘visionary’ videos produced by Westernized Productions, a hot creative video firm in San Francisco. The videos for Corning reveal a vision for the future of glass technologies. The videos demonstrate how glass with companion technologies will help shape our world at home, in school, at work, in medicine, in our cars, outdoors, oh, and in entertainment.
Check out these two videos.
The first, “A Day made of Glass – Made possible by Corning” came out last year and has been seen by nearly 19 million viewers.
The sequel, “A Day made of Glass 2: Same Day” has been out for the past few months and has received almost 2 million views.
It’s worth the 11 or 12 minutes to get a glimpse of things to come…. Let me know what you think of these advancements and about the creative minds over at Westernized Productions.