Category Archives: Marketing
One of my friends surprised me with tickets to a sold out Jason Aldean concert. Personally, I’m not a big country fan, but I thought it would be fun to go. Since I want to fit in with the crowd, I thought I would shop for a great pair of cowgirl boots.
The first place I always start my shopping endeavors is Google. So, I logged on and typed “cowgirl boots” and came across various western sites. At first I was skeptical to purchasing boots online, but I figured I would save myself some time in doing so. Most of the sites I came across carried the same boots and around the same prices but one site stood out to me more than the others. Why? The site was user friendly because it broke down the boots into categories i.e. by color, brand, style, etc.
Steven Krug, a conversion guru, provides a few key insights on the best user experience practices:
1. Motivate users by reducing the options available, or create categories on your site that break large groups of products into smaller groups.
2. Don’t make users think. Think about your consumer and make it as easy and clear for a purchase as possible.
A business owner depends heavily on the revenue generated from ecommerce (buying and selling of products over the Internet). These simple best practices should be implemented for the ultimate user experience. From a strategic standpoint, doesn’t logic suggest that consumers want options? Organizing a website by various categories, may not seem like the best plan of attack, but then again it made the experience easier for me, and what motivated me to buy my fabulous new cowgirl boots.
The Summer Olympics Games are right around the corner, and more and more people are viewing the Olympics from their smartphones, laptops and tablets verses at home watching it on TV.
“The number of viewers in the U.S. is likely to top the 211 million who watched the 2008 Beijing games online per Adweek citing Nielsen data”.
It’s crazy to think about all the people who have access to mobile applications and with the quality of video becoming even better these days; videos are giving people more ways to watch the Olympics remotely. Whether people are at work, at the gym, the airport, a restaurant or virtually anywhere, they are able to access anything of interest at any time. I remember watching the games at home in high school with my parents over dinner and later in the evening catching the highlights from the events that happened during the day. Now, with online technology at our fingertips, we don’t have to miss any of our favorite events happening throughout the day.
Did you know that the most anticipated events include gymnastics at #1 followed by swimming/diving and track and field? What sporting event are you looking forward to watching?
To read more about this story, visit here.
In my last post, I shared some of my thoughts over the advancements in Augmented Reality due primarily to the resolution of the new iPad screen. The quality and resolution brings an even greater dimension to the whole concept of AR.
This led me to think about how the devices we use can be enhanced by apps and technologies in use, in development or in the minds of developers around the globe.
I recently came across a series of ‘visionary’ videos produced by Westernized Productions, a hot creative video firm in San Francisco. The videos for Corning reveal a vision for the future of glass technologies. The videos demonstrate how glass with companion technologies will help shape our world at home, in school, at work, in medicine, in our cars, outdoors, oh, and in entertainment.
Check out these two videos.
The first, “A Day made of Glass – Made possible by Corning” came out last year and has been seen by nearly 19 million viewers.
The sequel, “A Day made of Glass 2: Same Day” has been out for the past few months and has received almost 2 million views.
It’s worth the 11 or 12 minutes to get a glimpse of things to come…. Let me know what you think of these advancements and about the creative minds over at Westernized Productions.
Anyone that’s a creative in the graphics/advertising/design field for any length of time has probably run into the request by SOMEONE to “make the logo bigger.” That request, along with “make better use of the white space,” has caused many designers to blurt out endless obscenities or fall to the floor writhing in agony. The pain is akin to being forced to use Comic Sans for every layout – forever. It’s not that we creatives want to downsize a company’s logo to a nano speck on the page or have all the copy positioned in one tiny corner in 2pt. Helvetica for the hell of it. It’s that we used our creative and aesthetic judgement to make a well balanced clean design that communicates well, only to have it junked-up, messed-up, cluttered, off-balance, noisy, sucky, effed up… you get the idea. “Bigger” or “more marketing content” usually isn’t better.
A few years ago, a video popped up on YouTube that illustrates the point well. It’s a spoof about what would happen if Microsoft designed the packaging for the Apple iPod. Who knows, maybe someday the popular design trend will be to “make the logo smaller”… nah, that’ll never happen… will it?
An interesting definition, but captures what an Entrepreneur is in the truest sense. I guess it confirms the adage: “Those who can, do. Those who can’t, invest.”
Take a look at Inc.’s article “ What’s an Entrepreneur? The Best Answer Ever.“
How do you define an Entrepreneur?