Category Archives: Marketing
Most marketing professionals would agree — there isn’t anything much more important than your brand because it’s your face to the outside world. As far as what you need to know to help shape and maintain your brand, Landor, the brand strategy firm responsible for creating the image for a number of our clients, including Procter & Gamble and John Deere, provides a look at current trends in branding with a series of articles and videos, including gamification, brand purpose, Asian luxury, packaging, data, China and design.
I think that the following five are the most relevant for the balance of this year and into 2014.
Photo Credit: Landor Associates
Gamification is poised to be as important this year as social and mobile were in the past, according to Jason Bice, Landor’s senior manager of verbal branding. “Gamification could be considered the third component of a new ‘holy trinity’ of digital marketing,” Bice says. The question that all small-business owners must ask is: How do I turn a virtual achievement in a real one?
Find out the answer and more about Bice’s take on Gamification here.
I recently read a story about Van Halen that prompted me to ponder the importance of grammar in the workplace. It seems unlikely that these infamous 80’s rock gods would have anything to do with something as mundane as workplace grammar, but in reality, it’s a great lesson in the importance of client details.
Over the past three decades, one particular story has circulated about the band’s outrageous contract rider demands. The now infamous demand was hidden deeply inside the pages of the contract, and stated that brown M&M’s were strictly forbidden backstage.
What does Bourbon Street, branding, a hip-hop President, and beignets all have in common? They were all a part of the American Marketing Association’s Symposium for the Marketing of Higher Education conference in New Orleans! Since my work in the higher education space has increased over the past few years, I was really interested in learning about the industry specific trends from some of the most innovative marketers out there! What better way to capture all of the great information that I learned than highlight reel of my favorite tweets from the conference.
First, congratulations to the top conference tweet of the event:
Today, more than 50 million Americans have student loans, which is more than people on Medicare. The value of education is under pressure now more than ever. Institutions must prove their value to prospective student to get ahead.
Ahhh, the age-old question, which are better recruits….active or passive candidates? Sourcing for passive candidates puts the recruiter in the driver’s seat. What’s the best way to find the strongest passive candidates, you ask? That is a great question with a very simple answer – compile and then source from your own talent pool of WARM CANDIDATES. A warm candidate is, at the very least, aware of your company’s employment brand. If you are lucky, you have captured potential warm candidates in an environment in which, you can communicate with them on a regular basis.
Keeping your talent pool warm is a little like dating. Your talent pool is your “little black book”, but, just because a person is in the little black book, it is not a guarantee that they will remember you. To keep candidates warm, you must stay in contact with them. Drop them a line every once in a while, show them the best of your employment brand, and keep them up on to date on what your organization is up to. Not all “first dates” turn into life-long relationships and instead, they take time to nurture and nudge along.
If you need help building your candidate pool and keep them warm, please contact KRT Marketing today.
When was the last time you were more than 10 feet away from your phone?
With 91% of U.S. mobile owners keeping their devices within reach at all times and 7.8 trillion SMS trillion messages being sent in 2011, It’s no wonder that 66% of U.S. marketers plan to spend between 1% and 24% of their 2012 digital budget on mobile, compared to 50% in 2011. (Sources: EMARKETER, 3/12/2012; Portio Research, 2012; CONVONIX, 04/17/2012)
While there are many ways companies can leverage mobile SMS advertising for their marketing needs, in this blog post I want to specifically focus on how recruitment HR professionals can leverage SMS into their recruitment strategies. The thought for many recruitment professionals of including any type of mobile advertising into their marketing plan seems too expensive and really far-fetched. While it’s definitely not cheap, it is a smart investment into the future of recruitment advertising.
Now with new mobile recruitment technology like Jibe, you can direct candidate from your text message to your career site and apply for a job straight from their phone.
Here are some other ideas that recruitment professionals can use to leverage mobile SMS advertising:
- Customer Relationship Management (CRM)
- Building Your Pipeline
- Brand Awareness
- Sending Job Alerts
- Promoting a Job Fair/ Event
- Sharing a Story
- Cross Promotion of Social Media Channels
- Can you think of anything else?
I’ve put together the info-graphic below to show you a visualization of how the SMS data gets setup, stored and used.
To learn more about SMS and how it might fit in with your company’s marketing strategy comment on this post or email us at firstname.lastname@example.org