It’s no surprise that I am obsessed with the game of baseball, not just the San Francisco Giants. As a Social Media Manager, it’s my job to assist with research and content development for our clients. With that in mind, I am constantly researching what other companies are doing in the social media sphere in terms of recruitment, but not necessarily how it relates to the HR side of the company.
With football season being over, and basketball entering the second half of the season, my favorite sport is returning with spring training kicking off last weekend in Arizona and Florida. So, how can baseball teams “recruit” fans back to enjoying America’s greatest past time?
Writer’s note: This entry was written before the San Francisco Giants won the 2012 World Series.
As a baseball fan, a dedicated and devoted San Francisco Giants fan that is, I wanted to take a look at the impact the #PostSeason and the #WorldSeries has had on Twitter.
Hashtags are a powerful Twitter tool. It’s a way to follow a conversation , and it can lead to a trending topic – local or worldwide.
Take for instance, Barry Zito, left-hand pitcher for the San Francisco Giants. Game five of the playoffs against the St. Louis Cardinals was a do or die game. Fans were there to support him on and off social media, but it was that game that not only helped keep the SF Giants in the playoffs, but elevated him to also become a worldwide trending topic with #RallyZito.
Pinterest is still a hot social media channel that now brands including MLB teams (San Francisco Giants) are using to engage with fans. We at KRT Marketing haven’t recommended it to any of our clients as of yet as we are still trying to gauge whether or not it is a good platform for recruitment clients. PR Daily shares some great tips on Pinterest etiquette whether if you’re using it for personal or professional reasons, it’s always good to know what the code of etiquette is while pinning.
One of the etiquette rules that stuck out to me was:
- Write a full caption – “This is a courtesy to your readers and a chance for you to tell why they should click on the link.”
Are you guilty of just pinning without describing what the pin is? I am, but it’s always helpful to make sure I’m following Pinterest etiquette so I can get more out of using this social media channel. I’ve learned that if you can understand and master a social media channel on a personal level, it makes it easier to get a client on board with using it.
Another great thing about Pinterest, besides the creation of rules/etiquette, is companies are now creating metric tools that can help you send out a pin, measure the engagement and more. Pinerly, is one site that KRT Marketing was able to gain access to and have utilized it on a personal level to see how it works. We’re still waiting for the results, but it’s a unique tool especially since brands/companies are interested in the ROE (return on engagement).
Recently the Social Media department made an executive decision at KRT and decided that it would be best if we posted on Twitter three times a day. There’s three of us, four if you count the intern, that handle Social Media for clients, so it would make sense that we were using it as a company and not just personally. This goes for this blog, in which I’ve set up a schedule to have everyone in the office update the blog every Friday when it’s their turn. While trying to brainstorm about what I wanted to update the blog about, I found a great tweet from a well-know PR agency and it inspired me to read an article about training employees to handle Social Media.
Ragan.com, is one of my favorite websites, in fact I subscribe to their PR Daily e-newsletters and often that becomes my source for my daily tweet over at KRTweet. The article “Infographic: How to train employees to handle social media” offers insight on how to best assist employees when it comes to teaching them about Social Media. I found it insightful since my generation has grown up using Myspace, Facebook, Twitter, etc. and then there are older generations who have no idea what it means when someone mentions Social Media. We have a mix group in the office, but everyone understands the concept and uses Social Media in one way or another.
Editorial Assistant for Ragan.com, Kristin Piombino, offers some advice in the article when it comes to training employees in Social Media,” for example, employees who didn’t grow up with social media but understand it should focus on learning the platforms the company wants to use and brainstorming ways to engage on them. Digital contrarians, or those who believe social media is a fad, should learn how social platforms work and how they can help a company.”
Check out the infograph from Mindflash for some additional insight on how to train employees when it comes to the implementation of Social Media.
As a Social Media Specialist, it’s my job to help research new trends in the realm of Social Media. With that comes opportunity for new platforms and networks that clients can utilize for their business, but what also happens is that I find myself addicted to new social networks like Instagram and Pinterest. However, this is the year of visual storytelling whether it be through the two social networks which I mentioned above or through posts that contain videos or photos. Photos or videos add more value to posts, often garnering more likes, comments, retweets, etc. People are visual learners and including a photo in a post will often draw people to liking a photo.
Giving a presentation isn’t the easiest thing especially in a room full of strangers. I’m always looking for examples to see how people master the art of public speaking. Amy Jo Martin, CEO and Founder of Digital Royalty, a Social Media agency, spoke at TEDx, where she delivered a relatable and inspirational presentation or “talk” as they called it on “Innovating Your Life”.
What made her talk so inspirational? To me it was her story telling. It’s always good to give a personal spin to a presentation, allowing the audience to relate to you. Also, her visuals such as displaying photos, key words and more on the screen. Her client list is also helpful in her presentation as everyone loves pop culture in some way or form and she has worked with well-known entertainers such as Shaq. Finally, her delivery of the presentation was not too fast or too slow and she was on point with her visuals. One final note, from a Social Media perspective, the content material was interesting.
Below, you can view the video of her talk to see if you agree.
What characteristics make a good presenter and what makes a good presentation?
We all have to start somewhere in our careers and usually it’s with an internship. I know this because after I graduated from a certain Pac-12 (use to be Pac-10 in my day) university, I knew that I needed more experience. I decided to apply for a PR internship at KRT Marketing, which now I currently work at. I was able to get a hands-on internship that allowed me to dabble in PR while learning about social media at the same time. I was able to dive into call-downs, writing releases, updating Twitter and more.
KRT Marketing is currently looking for an Interactive & Social Media Intern that will be able to assist with social media and more. Below is the description. We recommend applying through the Craigslist link, which is also at the end of the internship description. We look forward to receiving your resume and cover letter.
Interactive and Social Media Internship (Advertising Agency)
For the past 35 years, KRT Marketing has served as a leading full-service advertising agency headquartered in the San Francisco Bay Area — with in-depth background and experience in a wide variety of industries. For complete agency background, please visit www.krtmarketing.com.
Join a company that understands that people are our biggest asset…and treats them as such. Be part of a tight-knit team that is passionate about the work we do and the clients we serve. Play a hands-on role in the agency’s rapidly growing interactive media, social media, and search marketing services.
If you’re looking for an internship where your work counts for something and will provide you with tangible results and marketable experience to prepare you for a successful career, this is the place to be. Together, we can do great things.
This is an unpaid internship with reimbursed expenses. Detailed Letter of Recommendation will be provided in addition to course credit (if applicable), portfolio pieces, case studies, etc.
Internship could lead to a part-time or full-time paid position.
The Farmers Airship, otherwise known as Eureka, will be returning back to the Bay Area this month. After a cross-country tour, which stretched from Louisiana to Texas, the Zeppelin will now be home for the holidays as it offers flights over San Francisco, Moffett Field and Oakland.
Not sure what an adventure on a Zeppelin is like, but curious?
On Thursday, Sept. 22, Facebook announced what is called “Timeline” at F8, their annual conference, which brings together the developers, entrepreneurs and innovators who are building a more social web. As part of the generation that helped Facebook come to fruition, I’ve seen this social media channel grow into a phenomenon that was at one time an exclusive website for college students only. It then launched into a platform that anyone could use, as it became an open platform that gave a person a voice online.
I decided to tune into F8 the next day, which was streaming live online. I took interest in one speaker, Chris Cox, vice president of product at Facebook. Cox took me on an adventure through the new interface of Facebook. He introduced me to what was now called the “Timeline.”
The Timeline allows me to see my Facebook page as if it were a scrapbook. Cox showcased his wedding as his example to the audience at the conference. He told the story of how his friends and family that attended took photos and then uploaded them to Facebook on a certain date. Then Cox took everyone through the process of planning a wedding. From liking new music artists on Facebook in order to find the perfect wedding song, to liking new businesses that would play an intricate role in the rings, dress, tux, catering and more. All the information (liking new pages, photos, music, etc.) in the end would be grouped together by month, date and year and be on his Timeline so that he would always remember the stress yet bliss of his wedding.