Ahhh, the age-old question, which are better recruits….active or passive candidates? Sourcing for passive candidates puts the recruiter in the driver’s seat. What’s the best way to find the strongest passive candidates, you ask? That is a great question with a very simple answer – compile and then source from your own talent pool of WARM CANDIDATES. A warm candidate is, at the very least, aware of your company’s employment brand. If you are lucky, you have captured potential warm candidates in an environment in which, you can communicate with them on a regular basis.
Keeping your talent pool warm is a little like dating. Your talent pool is your “little black book”, but, just because a person is in the little black book, it is not a guarantee that they will remember you. To keep candidates warm, you must stay in contact with them. Drop them a line every once in a while, show them the best of your employment brand, and keep them up on to date on what your organization is up to. Not all “first dates” turn into life-long relationships and instead, they take time to nurture and nudge along.
If you need help building your candidate pool and keep them warm, please contact KRT Marketing today.