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Topsy Changes the Twitter Scene Yet again – by Sean Poirier (Intern)
Topsy, a company that wanted to change the way consumers surf the web, has proved to be a major innovator in the Twitter community. The ability to search tweets is an extremely valuable tool, especially for marketers. Whether you are a company searching to see how hashtags are used, or you want to see which part of the country is particularly excited about a certain product, the ability to access this information is priceless. We currently use Topsy at KRT to analyze Twitter for some of our clients, including Airship Ventures (See graphic below).
We recently monitored Topsy for Airship Ventures’ #ZeppMe tweetup in Long Beach.
Topsy Analytics Pro (see example below), which was announced this week, is a new service that will allow marketers and brands to access a huge amount of data on Twitter. What does this mean? Companies will be able to monitor and keep tabs on the popularity of a word, hashtag or trend over a period of time. “Access to this quantity of data, and Topsy’s ability to process and store tweets going back several years, will create a valuable product for businesses,” said Topsy Vice President Jamie de Guerre.
Making “Pinning” Winning – by Kelly Adachi (Intern)
Pinterest is on the rise. The new social media site offers a vast collection of images and video and allows users to create personalized virtual bulletin boards to share with friends. Pinterest has experienced rapid growth, reaching 10 million users faster than any site in history. In February 2012 it earned at average 1.36 million visitors every day, and the numbers continue to climb.
With this influx of activity, one wonders how to best utilize this new social media platform, especially for purposes other than sharing images related to top Pinterest topics like fashion and décor.
Job seekers have now begun using Pinterest to find employment and career tips and to post their resumes and interests. Companies have started to capitalize on this new emergence of career-related content on Pinterest, and have begun recruiting efforts on their company Pinterest pages.
Here are some tips for using Pinterest for recruiting:
- Use pins to promote company culture/values
- Build a pin board for each job
- Pin multimedia – not just images, but also video
- Include boards on relevant topics with material from outside sources, not just company content
- Relate Pinterest trends back to workplace (For example, you can connect professional attire to fashion, office locations to travel, etc.)
- Make sure to include many ways to connect with users – through links, repinning, comments, contests, etc. As with any social media site, it’s all about engagement!
One of my favorite examples of a company Pinterest page is GE. They have an array of boards on topics that would be interesting to both consumers and job seekers, including industry-related images as well as a glimpse into the GE workspace. They also encourage engagement via hashtags and a campaign called #GEInspiredMe, in which Pinterest users upload images that relate to GE and are able to see their images pinned up on the company’s official Pinterest page.
Some other favorites: Whole Foods, which showcases its company culture and lifestyle, and this whimsical job board for The New Traditionalists Furniture Company
