It only seems appropriate to write a blog post about March Madness, especially with all this talk about employees’ productivity levels dropping during this FANTASTIC time of year (see article here). I wonder if taking time out of my busy schedule to write this post would put me in that category; like Coca Cola continues to state in all their commercials “it’s not your fault that you’re working on brackets instead of working on work…You’re not slacking, you’re just being patriotic.” I might have to agree with that because even President Obama takes time away from his busy day to fill out his predictions for March Madness (see image here: @whitehouse). I bet he also downloaded the NCAA March Madness app to get constant updates during his three day visit to Israel.
Nevertheless, at KRT Marketing, we see March Madness as a time to come together and promote employee bonding (during our lunch hour, of course).
Here’s some of our team yesterday rooting on the Saint Mary’s Gaels!
Tell us how your company celebrate March Madness?
When was the last time you were more than 10 feet away from your phone?
With 91% of U.S. mobile owners keeping their devices within reach at all times and 7.8 trillion SMS trillion messages being sent in 2011, It’s no wonder that 66% of U.S. marketers plan to spend between 1% and 24% of their 2012 digital budget on mobile, compared to 50% in 2011. (Sources: EMARKETER, 3/12/2012; Portio Research, 2012; CONVONIX, 04/17/2012)
While there are many ways companies can leverage mobile SMS advertising for their marketing needs, in this blog post I want to specifically focus on how recruitment HR professionals can leverage SMS into their recruitment strategies. The thought for many recruitment professionals of including any type of mobile advertising into their marketing plan seems too expensive and really far-fetched. While it’s definitely not cheap, it is a smart investment into the future of recruitment advertising.
Now with new mobile recruitment technology like Jibe, you can direct candidate from your text message to your career site and apply for a job straight from their phone.
Here are some other ideas that recruitment professionals can use to leverage mobile SMS advertising:
- Customer Relationship Management (CRM)
- Building Your Pipeline
- Brand Awareness
- Sending Job Alerts
- Promoting a Job Fair/ Event
- Sharing a Story
- Cross Promotion of Social Media Channels
- Can you think of anything else?
I’ve put together the info-graphic below to show you a visualization of how the SMS data gets setup, stored and used.
To learn more about SMS and how it might fit in with your company’s marketing strategy comment on this post or email us at firstname.lastname@example.org
Sometimes it means more to be the first follower than being the leader. As you can see from the video embedded in this post, the first follower is what causes a movement. In advertising, everyone strives to be the leader of a new movement…a new campaign…a new creative or innovative idea. However, sometimes all it takes to start a movement is to be the courageous first follower of something new and risky. It’s hard sometimes to convince your clients, your boss, or even yourself to try something new. Follow your gut and stick with it. The video appropriately states that “we’re told we all need to be leaders, but that would be really ineffective.” I’m not saying don’t be a leader, but sometimes it takes the same amount of courage to be the first follower.