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March Madness at the Workplace
It only seems appropriate to write a blog post about March Madness, especially with all this talk about employees’ productivity levels dropping during this FANTASTIC time of year (see article here). I wonder if taking time out of my busy schedule to write this post would put me in that category; like Coca Cola continues to state in all their commercials “it’s not your fault that you’re working on brackets instead of working on work…You’re not slacking, you’re just being patriotic.” I might have to agree with that because even President Obama takes time away from his busy day to fill out his predictions for March Madness (see image here: @whitehouse). I bet he also downloaded the NCAA March Madness app to get constant updates during his three day visit to Israel.
Nevertheless, at KRT Marketing, we see March Madness as a time to come together and promote employee bonding (during our lunch hour, of course).
Here’s some of our team yesterday rooting on the Saint Mary’s Gaels!
Tell us how your company celebrate March Madness?
Mobile Optimizing Your Recruitment Strategy With SMS
When was the last time you were more than 10 feet away from your phone?
With 91% of U.S. mobile owners keeping their devices within reach at all times and 7.8 trillion SMS trillion messages being sent in 2011, It’s no wonder that 66% of U.S. marketers plan to spend between 1% and 24% of their 2012 digital budget on mobile, compared to 50% in 2011. (Sources: EMARKETER, 3/12/2012; Portio Research, 2012; CONVONIX, 04/17/2012)
While there are many ways companies can leverage mobile SMS advertising for their marketing needs, in this blog post I want to specifically focus on how recruitment HR professionals can leverage SMS into their recruitment strategies. The thought for many recruitment professionals of including any type of mobile advertising into their marketing plan seems too expensive and really far-fetched. While it’s definitely not cheap, it is a smart investment into the future of recruitment advertising.
Now with new mobile recruitment technology like Jibe, you can direct candidate from your text message to your career site and apply for a job straight from their phone.
Here are some other ideas that recruitment professionals can use to leverage mobile SMS advertising:
- Customer Relationship Management (CRM)
- Building Your Pipeline
- Brand Awareness
- Sending Job Alerts
- Promoting a Job Fair/ Event
- Sharing a Story
- Cross Promotion of Social Media Channels
- Can you think of anything else?
I’ve put together the info-graphic below to show you a visualization of how the SMS data gets setup, stored and used.
To learn more about SMS and how it might fit in with your company’s marketing strategy comment on this post or email us at info@krtmarketing.com
LinkedIn Launches New Targeting Options for PPC Customers
As anticipated, LinkedIn finally launched 2 new targeting options on their Pay-Per-Click (PPC) platform.
NEW TARGETING
- School – This is still growing as many people still have yet to associate themselves with their schools on LinkedIn, so expect the estimated audience to be low. However, it is still a great targeting tool for campus wide targeting. Unfortunately, unlike Facebook, you can’t breakout targeting by year of graduation, expected year of graduation, Major, etc. (Atleast not yet…)
- Skill Sets – This was designed to make it easier for marketers to target people on LinkedIn with the skill sets needed for their product. For our recruitment & education clients, this additional targeting will allow us to target those niche skill sets required to fill a job or sign up for a higher education program.
Still have questions on how LinkedIn can help you in your recruitment/marketing efforts? Give us a call, tweet us @KRTweet, or email us anytime! socialmedia@krtmarketing.com
Source: LinkedIn Sales Representative
A Couple Unique Ways Companies are Taking Advantage of Facebook
1. KLM Royal Dutch Airlines – ‘Social Seating’
In December of 2011, KLM announced that they are going to launch an additional service for their passengers, allowing them to choose their seating partner through Facebook. So, whether you are trying to do some in-air networking or trying to find your next date, KLM will now allow you to opt in via Facebook and see who else is flying.
Learn more here: Huffington Post
2. Kickstarter, Inc. – ‘Fund & Follow Creativity’
Have an idea but don’t have the money to make it come to life? Kickstarter has helped everyone from striving garage bands produce their first albums to funding start-up companies that have nothing but an idea. Kickstarter has become “the world’s largest funding platform for creative projects.” The Kickstarter Social App makes it easy for you to promote your project through Facebook.
Learn more here: Crunch Base
At KRT Marketing, we know that 2012 has in-store many new opportunities in Social Media. Every company, no matter how small or big, can take advantage of all the different opportunities Social Media has to offer. Still not sure? Give us a call and our Social Media experts would be more than happy to discuss some cool new features Facebook provides for businesses.
A Lesson on Leadership
Sometimes it means more to be the first follower than being the leader. As you can see from the video embedded in this post, the first follower is what causes a movement. In advertising, everyone strives to be the leader of a new movement…a new campaign…a new creative or innovative idea. However, sometimes all it takes to start a movement is to be the courageous first follower of something new and risky. It’s hard sometimes to convince your clients, your boss, or even yourself to try something new. Follow your gut and stick with it. The video appropriately states that “we’re told we all need to be leaders, but that would be really ineffective.” I’m not saying don’t be a leader, but sometimes it takes the same amount of courage to be the first follower.
New Facebook Privacy Settings
With a growing demand for a better and easier way to increase privacy levels online, Facebook took their privacy settings that use to live backstage and brought them to the homepage. They created a new and simple way to limit your Facebook posts and image uploads. This is very similar to Google+’s usage of Circles, where people choose which circles to share information with. In the past week, people may have noticed a pop up message bar on Facebook, asking if you want a tour of the new Facebook privacy settings. Groups in Facebook already exist, but now you are allowed to pick and choose straight from the homepage, which group(s) you want to see your posts.
There were a few other additions to Facebook’s privacy setting that you can check out here:
http://blogs.wsj.com/digits/2011/08/23/what-facebook%e2%80%99s-new-privacy-settings-mean-for-you/
Why should companies care about Google+?
According to Wired.com “Google didn’t need to launch a social network to win skirmishes with Twitter, Tumblr, LinkedIn, Quora or the rest; it needed a social platform to defend itself against a unified Microsoft and Facebook.” It’s almost like Facebook, except you get the benefits of multi-person video chatting called Hangouts, the option to include or exclude people from your Circles, and the ability to start Huddles to chat with a group of your friends at once. Read the rest of this entry
Brand Marketers Going Gaga for FarmVille
GagaVille
You might have recently heard that pop sensation Lady Gaga released songs from her new album Born This Way on FarmVille, before they could be heard anywhere else. Read the rest of this entry
