LinkedIn Launches New Targeting Options for PPC Customers

As anticipated, LinkedIn finally launched 2 new targeting options on their Pay-Per-Click (PPC) platform.

NEW TARGETING

• School – This is still growing as many people still have yet to associate themselves with their schools on LinkedIn, so expect the estimated audience to be low. However, it is still a great targeting tool for campus wide targeting.  Unfortunately, unlike Facebook, you can’t breakout targeting by year of graduation, expected year of graduation, Major, etc. (Atleast not yet…)
• Skill Sets – This was designed to make it easier for marketers to target people on LinkedIn with the skill sets needed for their product. For our recruitment & education clients, this additional targeting will allow us to target those niche skill sets required to fill a job or sign up for a higher education program.

Still have questions on how LinkedIn can help you in your recruitment/marketing efforts? Give us a call, tweet us @KRTweet, or email us anytime! socialmedia@krtmarketing.com

Source: LinkedIn Sales Representative