Most marketing professionals would agree — there isn’t anything much more important than your brand because it’s your face to the outside world. As far as what you need to know to help shape and maintain your brand, Landor, the brand strategy firm responsible for creating the image for a number of our clients, including Procter & Gamble and John Deere, provides a look at current trends in branding with a series of articles and videos, including gamification, brand purpose, Asian luxury, packaging, data, China and design.
I think that the following five are the most relevant for the balance of this year and into 2014.
Photo Credit: Landor Associates
Gamification is poised to be as important this year as social and mobile were in the past, according to Jason Bice, Landor’s senior manager of verbal branding. “Gamification could be considered the third component of a new ‘holy trinity’ of digital marketing,” Bice says. The question that all small-business owners must ask is: How do I turn a virtual achievement in a real one?
Find out the answer and more about Bice’s take on Gamification here.
The pros and cons of “Working from Home” have been highly debated since this past February when Yahoo! CEO Marissa Mayer gave hundreds of employees a tough ultimatum — Yahoo! employees who regularly worked from home must now come into the office or quit.
At a recent conference, Mayer defended her decision saying, “…people are more productive when they’re alone, but they’re more collaborative and innovative when they’re together. Some of the best ideas come from pulling two different ideas together.”
While there was certainly some pushback from many employees, I found it interesting that an outpouring of ex-Yahoos confessed that it was the right decision. Former Yahoo! ad tech executive Michael Katz summed it up best:
“The value in human interaction is greater collective wisdom as a result of improved communication & collaboration.”
As we close out another week of Wii tournament play here at the KRT offices, I am reminded of the importance of fun at work, and all the benefits it provides – not only directly to employee satisfaction but also to the well-being of a company’s consumer brand.
Thanks to Generation Y, expectations in the work place have evolved with greater significance placed on work-life balance. Moreover, 88% of Millenials want their coworkers to be their friends. So if you want happy employees coming to the office saying “what can I do for the company today,” you’re going to have to do more than provide a 401k and dental plan.
What are the benefits of providing this “fun” factor exactly? Isn’t this just detracting from productivity? No!
I recently read a story about Van Halen that prompted me to ponder the importance of grammar in the workplace. It seems unlikely that these infamous 80’s rock gods would have anything to do with something as mundane as workplace grammar, but in reality, it’s a great lesson in the importance of client details.
Over the past three decades, one particular story has circulated about the band’s outrageous contract rider demands. The now infamous demand was hidden deeply inside the pages of the contract, and stated that brown M&M’s were strictly forbidden backstage.
It only seems appropriate to write a blog post about March Madness, especially with all this talk about employees’ productivity levels dropping during this FANTASTIC time of year (see article here). I wonder if taking time out of my busy schedule to write this post would put me in that category; like Coca Cola continues to state in all their commercials “it’s not your fault that you’re working on brackets instead of working on work…You’re not slacking, you’re just being patriotic.” I might have to agree with that because even President Obama takes time away from his busy day to fill out his predictions for March Madness (see image here: @whitehouse). I bet he also downloaded the NCAA March Madness app to get constant updates during his three day visit to Israel.
Nevertheless, at KRT Marketing, we see March Madness as a time to come together and promote employee bonding (during our lunch hour, of course).
Here’s some of our team yesterday rooting on the Saint Mary’s Gaels!
Tell us how your company celebrate March Madness?